Insights

Shorter analysis and live examples, alongside our full studies.

Our Studies run a full multi-query dataset across one vertical. Insights are lighter: a single striking example, a live test, a mechanism worth explaining properly, published as it comes up rather than saved for the next big dataset.

Latest

15 September 2026

$72 Made Him King: Inside the Fight to Manufacture "AI Truth"

A marketer spent $72 on two press releases and got Google's AI Overview to state, as fact, that he'd been crowned king of a made-up title, including a coronation that never happened. We asked ChatGPT, Google and Perplexity who holds the title today. All three disagreed.

Coming soon

First-Mover Relevance: Why Being Named First Sticks, Even When Everyone Copies You Coming soon

The original "King of AEO" claimant kept winning even after four copycats tried the identical tactic against him. What that means for getting established as the answer before your competitors think to contest it.

Coming soon

Do Missing Keywords Get You Excluded from AI Answers? A 45-Query Test Coming soon

Google flags when a page doesn't contain a word from your search, but still shows you the result. Does that same page make it into the AI-generated answer above it? A cross-vertical test, built to catch the honest counter-examples too.

Coming soon

AI Citation Anomalies: A Running List Coming soon

Mislinked sources, fabricated events stated as fact, self-contradicting answers to the same question asked two ways. A collected log of the odder things we've caught AI platforms doing while researching other studies.

About this research

David Wood

Independent researcher measuring how AI systems perceive and recommend companies. See our full Studies for the full multi-query datasets behind this work. Service enquiries: CryptoContent.dev