Free Tool

How many clicks is Google's AI Overview costing you?

Enter your own Search Console numbers and get an honest, cited estimate — not a guess.

Every multiplier below traces to a named, dated, published study. Nothing is invented to fill a gap.

Google's AI Overviews now show on roughly 48% of tracked queries. When one appears above your result, published research shows organic click-through rate drops sharply — often by half or more. This tool applies that published research to your own impressions and clicks to estimate what you're actually losing, per query, per month.

Click-loss estimator

Search the query yourself to check — this estimate only applies if an AI Overview is actually triggering.
Enter impressions greater than zero, and clicks no higher than impressions.
No AI Overview, no suppression to estimate — this query isn't part of the ~48% of searches currently showing one. Nothing hiding here.
Estimated clicks lost per month
—clicks / mo
Your current click-through rate: — — published research suggests an unsuppressed CTR of roughly — on this kind of query.

Based on four published studies

Ahrefs300,000-keyword analysis · top-ranking page CTR
×2.38
Seer Interactive53 brands · 5.47M queries · Jan 2025–Feb 2026
×2.66
Pew ResearchPanel study · organic click behavior with/without AIO
×1.88
Randomized field studyPre-registered RCT (AEA Registry) · Jan–Feb 2026
×1.61

What this is and isn't: these multipliers come from aggregate published research on AI Overview CTR suppression, applied to your own numbers.

They're estimates, not a guarantee for this specific query — actual impact varies by query type, industry, and whether your page is cited inside the AI Overview itself. Every figure traces to a named, dated study linked above. Nothing on this page is generated or invented.

Know your gap? Here's what to do about it

A click-loss number tells you the size of the problem. An AI Visibility Report tells you why it's happening on your specific pages, and what a fix looks like.