Most companies ranking in Google are invisible when buyers ask AI for recommendations.

What is AI visibility

Buyers increasingly ask Artificial Intelligence and Large Language Models to research suppliers, compare providers, and suggest who to shortlist. Search Engine Optimisation still matters, but it answers a different question, whether a page ranks, not whether an AI assistant recommends the company behind it. We call the second one AI recommendation visibility: how often, and how prominently, an organisation shows up when a buyer asks an AI platform a genuine commercial question.

That visibility depends less on a company's own website than most people expect. AI platforms lean on entity recognition, structured data, and a small number of trusted third-party sources, review sites, directories, press coverage, to decide who to name. Generative Engine Optimisation (GEO) is the emerging discipline built around understanding and improving those signals, sitting alongside SEO rather than replacing it.

How we measure AI Visibility

Each study follows the same repeatable benchmark methodology.

• Standardised buyer prompts
• Multiple AI platforms
• Multiple buying scenarios
• Recorded responses
• Recommendation frequency
• Recommendation share
• Citation analysis
• Comparative scoring

Every company is assessed using the same process, allowing AI recommendation visibility to be measured, benchmarked and monitored over time.

Why this matters

For recruitment firms

We are currently mapping AI recommendation visibility across UK recruitment sectors. Firms can submit company details, specialisms, locations, and third-party profiles for consideration in future category studies.

Need to know whether AI platforms recommend your firm?

We produce category-level and company-level AI visibility reports showing where your brand appears, where competitors appear, and which third-party sources influence AI recommendations.